Smart Health Asia: Messe Berlin and Singapore Tourism Board Unveil New Trade Fair and Conference in July 2026
23 October 2024 – Messe Berlin announces the launch of Smart Health Asia, following a Memorandum of Understanding (MoU) signing with the Singapore Tourism Board (STB) on the sidelines of ITB Asia. Set to take place in Singapore from 1-2 July 2026 the inaugural edition of Smart Health Asia will be a comprehensive platform dedicated to the rapidly evolving digital health sector in Asia Pacific.
Asia Pacific’s digital health market was valued at USD 59.59 billion (SGD 77.81 billion) in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 23.1% from 2024 to 2030. Key drivers of this growth include supportive government initiatives, an increasing number of strategic partnerships, a growing emphasis on patient-centered healthcare solutions, an aging population, and the increasing prevalence of chronic diseases [1].
Smart Health Asia – a Platform for Innovation and Collaboration
Capitalising on the region’s exponential growth in digital health, Smart Health Asia is set to become the region’s leading event driving the convergence of healthcare and technology to transform healthcare delivery. The event will bring together leaders from across the healthcare ecosystem in Asia Pacific, including medical professionals, tech innovators, policymakers, and investors.
Smart Health Asia will be organised by Messe Berlin Asia Pacific. Messe Berlin is one of the leading trade fair companies in the world, operating its Asia Pacific headquarters in Singapore. “With Smart Health Asia, we are filling a significant gap in the event landscape by offering a platform that addresses the entire digital health ecosystem,” said Mario Tobias, CEO of Messe Berlin. “Our goal is to bring the best minds together to shape the future of healthcare in Asia Pacific. Smart Health Asia will be the window to the future of smart health, focusing on the innovations that are driving change across the region.”

From left to right: Mario Tobias, CEO, Messe Berlin; Melissa Ow, Chief Executive, Singapore Tourism Board
Smart Health Asia aims to explore and showcase cutting-edge innovations at the intersection of healthcare and technology. From AI-driven diagnostics to telemedicine, wearable health tech, digital therapeutics, health information systems, interoperability and smart hospitals, Smart Health Asia will provide a holistic view of the future of healthcare. The event will also highlight the growing role of the Internet of Things (IoT) in healthcare and the emerging field of personalised medicine. Smart Health Asia will showcase how these innovations are transforming patient care and operational efficiencies in hospitals and clinics across Asia Pacific.
Melissa Ow, Chief Executive, Singapore Tourism Board said, “We are delighted to welcome the inaugural Smart Health Asia to Singapore, where our strategic position as Asia’s gateway provides an ideal platform for this event. Smart Health Asia will join our vibrant portfolio of healthcare events, reinforcing Singapore’s role as a global nexus where industry leaders, innovators and policymakers converge. This event will not only foster collaboration and catalyse growth but also play a pivotal role in shaping the future of healthcare provision.”
As a two-day trade show and congress, Smart Health Asia will feature a diverse array of activities, including an exhibition of cutting-edge innovations, a conference with visionary speakers, networking opportunities and interactive seminars. It will offer participants the chance to engage with the latest advancements in smart health technologies, fostering collaboration and innovation across the industry.
Event Highlights:
- Exhibition: Featuring the latest digital health solutions and smart technologies from leading innovators and startups.
- Conference: C-level speakers will share insights into the future of healthcare, offering strategies to implement smart health solutions across various sectors.
- Networking: Pre-scheduled buyer-seller meetings will facilitate key partnerships and business deals.
- Interactive Seminars: On-floor seminars will offer real-time demonstrations of smart health technologies, encouraging participant engagement and knowledge sharing.
For more information about Smart Health Asia, please visit our website www.smarthealthasia.com and follow us on LinkedIn
[1] Source: https://www.grandviewresearch.com/industry-analysis/asia-pacific-digital-health-market-report
About Messe Berlin
As one of the leading trade fair companies in the world, Messe Berlin has been organising international trade fairs and congresses since 1822. The company organises more than 100 regional, national and international in-house and guest events each year. Messe Berlin’s portfolio includes leading international trade shows such as ITB, InnoTrans and Fruit Logistica. Its international program of trade fairs covers a wide range of events – food, travel, logistics, finance, agriculture, healthcare IT and consumer electronics.
Messe Berlin operates its Asia Pacific headquarters in Singapore. From here it organises events such as ITB Asia, ITB India, MICE Show Asia, Travel Tech Asia and Travel Meet Asia. Messe Berlin Asia Pacific will also be the organiser of Smart Health Asia.
More: https://www.messe-berlin.asia or https://www.messe-berlin.de/en | Follow us: Messe Berlin LinkedIn
About Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.
More: www.stb.gov.sg or www.visitsingapore.com | Follow us: STB LinkedIn, STB Facebook or STB Instagram
Press Contacts:
Smart Health Asia
Katrina Leung, Managing Director & Vice President Asia Pacific at Messe Berlin
katrina.leung@messe-berlin.asia
+65 6027 7577
Messe Berlin Group
Emanuel Höger, Spokesman, Senior Vice President, Communication
Britta Wolters, Deputy Spokesperson
britta.wolters@messe-berlin.de
Messedamm 22
14055 Berlin
For additional details
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Exhibiting at Smart Health Asia
Leverage on Smart Health Asia – with over 6,000 attendees and 300+ qualified buyers, this is the only place you need to be to meet key stakeholders of entire Asia’s health ecosystem.
Capture the immense growth of the Asian outbound market with over 60% buyers based in Asia. With an approximate 1 : 1 ratio between buyers and exhibitors, you can be sure to generate quality leads and meaningful discussions at the event.

I’d like to EXHIBIT
Capture the immense growth of the Asian outbound market by being an Exhibitor at Smart Health Asia
I’d like to be a BUYER
Learn, network and forge partnerships that drive meaningful change as a Buyer at Smart Health Asia
I’d like to be a SPEAKER
Join our exceptional group of health and tech thought leaders and share your insights and shape the future of health at Smart Health Asia
I’d like to EXHIBIT
Capture the immense growth of the Asian outbound market by being an Exhibitor at Smart Health Asia
I’d like to be a BUYER
Learn, network and forge partnerships that drive meaningful change as a Buyer at Smart Health Asia
I’d like to be a SPEAKER
Join our exceptional group of health and tech thought leaders and share your insights and shape the future of health at Smart Health Asia